Why did Coke get rid of the polar bear?

Coca Cola drops ‘polar bear’ cans because consumers prefer to see red. … The Coca-Cola Co launched 1.4 billion special edition white cans onto the market as part of its Arctic Home campaign to raise funds for, and awareness of, attempts to protect the endangered species.

Why did Coke drop the polar bear?

The company claimed it had intended a “disruptive” campaign to get its conservation message across. “The white can resonated with us because it was bold, attention-grabbing” and “reinforced the campaign theme,” Scott Williamson, a spokesman for Coca-Cola told the Wall-Street Journal.

What happened to Coke polar bears?

While the bears aren’t included in the brand’s Christmas TV ad, Advertising Age reports, they will be featured on some packaging. That hasn’t happened in the U.S. since 2013, according to a Coca-Cola Co. … The ad ends when he gives his last bottle to Santa Claus.

When did coke stop using the polar bear?

Coca-Cola first featured a polar bear in a French print advert in 1922, shown squirting cola from a bottle into the mouth of a thirsty sun. Since then, polar bears have occasionally appeared in advertisements for Coca-Cola, but were only used as mascots after 1993.

Is Coke really getting rid of polar bears?

The Coca-Cola Company is, additionally, donating $3 million to the WWF’s polar bear conservation efforts. “We want to help the polar bear — a beloved Coca-Cola icon since 1922 — by helping conserve its Arctic habitat,” said Muhtar Kent, Chairman and CEO of The Coca-Cola Company.

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Did Coke fire the white polar bear?

Late last year, Coca Cola pulled their white “polar bear” cans from the market after only a couple of weeks and after a tremendous backlash from retailers and consumers.

Did Coke create Santa?

Coca-Cola did not create the legend of Santa Claus. But Coca-Cola advertising did play a big role in shaping the jolly character we know today. … But in 1931, Coca-Cola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements.