Coca Cola drops ‘polar bear’ cans because consumers prefer to see red. A campaign by Coca-Cola to draw attention to the plight of the polar bear is being diluted after consumers complained that the cans were changed from red to white.
Why did Coke get rid of the polar bear?
Why did Coca-Cola stop using polar bears in its advertising? Some people think it’s an attack on “whiteness.” … It appears that a demographic is seriously accusing Coca-Cola of no longer using polar bears in its advertising because the soft drink manufacturing mega-giant is trying to be “less white.”
When did coke stop using the polar bear?
Coca-Cola first featured a polar bear in a French print advert in 1922, shown squirting cola from a bottle into the mouth of a thirsty sun. Since then, polar bears have occasionally appeared in advertisements for Coca-Cola, but were only used as mascots after 1993.
Is Coke really getting rid of polar bears?
The Coca-Cola Company is, additionally, donating $3 million to the WWF’s polar bear conservation efforts. “We want to help the polar bear — a beloved Coca-Cola icon since 1922 — by helping conserve its Arctic habitat,” said Muhtar Kent, Chairman and CEO of The Coca-Cola Company.
Did Coke fire the white polar bear?
Late last year, Coca Cola pulled their white “polar bear” cans from the market after only a couple of weeks and after a tremendous backlash from retailers and consumers.
What is Coke’s slogan?
In January 2003, the slogan “Coca-Cola … Real.” was introduced. The campaign (and slogan, in turn) reflected genuine, authentic moments in life and the natural role Coca-Cola plays in them. 1982 – Coke Is It!
What Colour was the original Coca-Cola can?
COCA-Cola and the colour red have gone together for as long as anyone can remember. The original Coke logo was red and white and the tins, which appeared in 1955, followed the same design. But there’s a fascinating reason behind the scarlet branding that defines the fizzy drink – and it’s all about taxes.
What is the slogan for a Coke and a smile?
1979 – Have a Coke and a smile (see also Hey Kid, Catch!) 1980 – Coke is it! 1985 – America’s real choice.