The Coca-Cola polar bears have sporadically appeared in many adverts for Coca-Cola since 1993, usually around Christmas. … Since then, polar bears have occasionally appeared in advertisements for Coca-Cola, but were only used as mascots after 1993. The first polar bear TV adverts were designed by Rhythm & Hues.
Did Coke stop using the polar bear?
via Coca Cola Coca-Cola is ditching one of its most unexpectedly successful marketing endeavors of last year: The polar bears are getting the boot this Super Bowl.
Why did Coke stop using the polar bear?
Why did Coca-Cola stop using polar bears in its advertising? Some people think it’s an attack on “whiteness.” … It appears that a demographic is seriously accusing Coca-Cola of no longer using polar bears in its advertising because the soft drink manufacturing mega-giant is trying to be “less white.”
What is Coke’s slogan?
In January 2003, the slogan “Coca-Cola … Real.” was introduced. The campaign (and slogan, in turn) reflected genuine, authentic moments in life and the natural role Coca-Cola plays in them.
Did Coke create Santa?
Coca-Cola did not create the legend of Santa Claus. But Coca-Cola advertising did play a big role in shaping the jolly character we know today. … But in 1931, Coca-Cola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements.
What is Coke logo?
Coca-Cola is one of the most famous logos in the world today, and its curvey flowing script was designed by Dr John Pemberton’s bookkeeper Frank Mason Robinson who realised that the two curly ‘C’s would look great in advertising, he came up with the name previously and later flowing logotype in Spencerian script the …
Which is older Pepsi or Coke?
Coke came before Pepsi, although only by a few years. Dr. … Pemberton created Coca Cola in 1886 while Pepsi did not come about until 1893.
Why did Coke put names on bottles?
The campaign, which uses a list containing 250 of the country’s most popular names (generic nicknames and titles are also used in some cases), aims to have people go out and find a bottle with their name on it, then share it with their friends.