Question: What’s wrong with the Coca Cola polar bear?

There was only one problem – these white cans were too similar to the silver Diet Coke cans and it got too many consumers confused and angry. Many of them tweeted or emailed their complaints to the company. The result – the white cans are history and the red cans are back in.

Why did Coke stop using the polar bear?

Why did Coca-Cola stop using polar bears in its advertising? Some people think it’s an attack on “whiteness.” … It appears that a demographic is seriously accusing Coca-Cola of no longer using polar bears in its advertising because the soft drink manufacturing mega-giant is trying to be “less white.”

Is Coke really getting rid of the polar bear?

The Coca-Cola Company is, additionally, donating $3 million to the WWF’s polar bear conservation efforts. “We want to help the polar bear — a beloved Coca-Cola icon since 1922 — by helping conserve its Arctic habitat,” said Muhtar Kent, Chairman and CEO of The Coca-Cola Company.

Did Coke fire the white polar bear?

Late last year, Coca Cola pulled their white “polar bear” cans from the market after only a couple of weeks and after a tremendous backlash from retailers and consumers.

When did coke stop using polar bears?

via Coca Cola Coca-Cola is ditching one of its most unexpectedly successful marketing endeavors of last year: The polar bears are getting the boot this Super Bowl.

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What Colour was the original Coca-Cola can?

COCA-Cola and the colour red have gone together for as long as anyone can remember. The original Coke logo was red and white and the tins, which appeared in 1955, followed the same design. But there’s a fascinating reason behind the scarlet branding that defines the fizzy drink – and it’s all about taxes.

What is Coke’s slogan?

In January 2003, the slogan “Coca-Cola … Real.” was introduced. The campaign (and slogan, in turn) reflected genuine, authentic moments in life and the natural role Coca-Cola plays in them.

What is the slogan for a Coke and a smile?

1979 – Have a Coke and a smile (see also Hey Kid, Catch!) 1980 – Coke is it! 1985 – America’s real choice.